Joey Wolfe & Paradigm Sport

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Joey Wolfe is a man with a vision. This was apparent as he led the way through a construction zone that will soon be his new gym, Paradigm Sport. He was talking about the future as though it were already here. As Wolfe described the various sections planned for his state-of-the-art workout center—which is the culmination of his standing career as an athletic trainer—his enthusiasm was infectious. His wife teased him about talking too fast, but Joey carried on without missing a beat.

The space, which opens at the end of June, boasts impressive features like a professional batting cage and Keiser Pneumatic Resistance machines with digital feedback. Yet the most important part of his mission as a personal trainer and gym owner is to make a comfortable and enjoyable place for his patrons and trainers. Tucked in the back corner of the industrial section of the Harvey West neighborhood, Wolfe is building a gym complete with a bar-style seating area for enjoying post-workout beverages, bike storage, towel service, Wi-Fi access, couches for parents to relax on while their kids work out, and locker rooms.

Wolfe is intent on Paradigm Sport being a family friendly fitness facility—a safe and healthy place where parents can confidently leave their school-aged kids. Upstairs, he designed a large lounge area where they can do their homework and hang out around the ping-pong table.

As important as the creature comforts, Wolfe is committed to providing his community with a high-caliber team of trainers to work with professional athletes as well as those simply looking to improve their general fitness. Paradigm Sport currently trains a number of professional baseball players, including Robbie Erlin, Kevin Eichorn and Bobby Crocker—all Santa Cruz residents. His professional surfer roll call includes Nat Young, Jason “Ratboy” Collins, and Peter Mel, to name a few. Wolfe and his trainers pride themselves on providing resources for all ages, all skill levels, and all types of athletes. Establishing and achieving one’s fitness goals, whether professional, amateur, or recreational, is Wolfe’s promise.

Wolfe’s vision stems from very personal inspiration. His older brother Vince was diagnosed with brain cancer in 2006 and died in less than a year.

Losing his older brother was devastating and showed Wolfe how quickly life can take an unexpected and final turn. It convinced him of how important it is to take action and realize his passions. Having previously been a professional baseball player for the Toronto Blue Jays minor league team, Wolfe decided to dedicate himself to sports training. Sometimes vision comes in the least expected ways and, with Paradigm Sport, he is setting his sights on helping people make positive changes in their health and wellbeing.


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Jake Thomas


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