Old Wood, New Tricks: Alibi Interiors

alibi_intro

Reclaimed wood is the star in Alibi Interiors’ unique handmade décor

By Jessica M. Pasko

Alibi Interiors is all about giving second chances.

alibi_01The company, run by Santa Cruz County natives Chris Curtis and Paige Lea, uses reclaimed wood to create entirely new items of home décor, from frames of all sizes to tables and large installations.

Curtis, then a paramedic, started out making frames from wood he found at a house he was renting. Soon, people started asking him about making other things—mostly benches, planter boxes and tables, says Lea. Now, much of the wood Alibi Interiors uses comes from a neighbor who runs a fencing company who provides Alibi with replaced fencing that would likely wind up in a landfill otherwise.

Since their start, in 2012, Alibi Interiors has expanded into a full-on business. Lea has a background in interior design, and has worked in that capacity for the Downtown Santa Cruz boutique Stripe. That’s helped them make connections that have led to other projects, she says. “At any given point, we’re working on about 10 to 15 projects,” says Curtis, adding that the definition of a project varies wildly. One commissioned project could be as many as 1,800 flower boxes, for instance.

Much of the company’s business has been in San Francisco, but a notable local endeavor was their creation of furniture for Bonny Doon Vineyard’s new Davenport tasting room. Here are a few other Alibi projects worth noting:

alibi_03

The couple has paired up with a company called Printstagram (printstagr.am), an online app that prints Instagram pictures. Instead of getting your photos in a boring old matte or a run-of-the-mill frame, users can order their prints in one-of-a-kind, handmade Alibi frames.

alibi_04

Lea and Curtis sell a number of planter boxes on a wholesale scale to a business called Bloom That in San Francisco. It’s an on-demand floral delivery service (by bicycle) and many of their arrangements now come in Alibi’s planters.

alibi_05

An exciting development for the couple has been their work with Peet’s Coffee and Tea. The company recently gave its flagship Bay Area store a makeover that included frames by Alibi. Customers loved the redesign so much that the coffee chain has been renovating stores all over, Curtis says. Alibi’s frames now hang in stores in Washington, D.C. San Francisco and Virginia, among others, with more to come.


Read more from Vol 1.2 or Subscribe to SCW Magazine!


Guest Author


Leave a Comment