Santa Cruz’s KSCO Radio operating at loss, looks to audience for aid



Good Morning Monterey Bay host Rosemary Chalmers works in the KSCO studio, where she has been a fixture for the past 27 years. (Shmuel Thaler — Santa Cruz Sentinel)


SANTA CRUZ >> KSCO Radio is losing more than $40,000 each month and the nearly 70-year-old station broadcasting across the Monterey Bay is turning to its listeners for support.

“KSCO has been my primary philanthropic project for over two decades, ladies and gentlemen, and I could use some help,” says station owner Michael Zwerling, 65, in a two-minute message airing about 12 times per day since Thursday.

“If you like KSCO and want to help it survive and thrive, send money,” Zwerling continues in the appeal that also solicits advertising from local businesses. “Anything at all will help.”

Broadcasting from its station on Portola Drive, KSCO-1080 AM, is known for its lineup of colorful local talk shows and as a station that at times courts controversy by airing extreme perspectives on both sides of the political spectrum.

Longtime host Rosemary Chalmers greets weekday listeners with local news, culture and weather on Good Morning Monterey Bay from 6-9 a.m. Then, Rush Limbaugh’s syndicated conservative talk show takes over from 9 a.m. to noon.

Each day the station airs about seven hours of local programming, according to station manager Michael Olson, setting the station apart from many local AM stations that fill their airtime entirely with syndicated shows.

The station regularly featured as many as 89 local voices as of 2016, Olson said.

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Contributions to KSCO may be made in person, through mail, or online at


One comment on “Santa Cruz’s KSCO Radio operating at loss, looks to audience for aid

  1. Makes no sense. I have heard MZ say on several occasions he would like to sell more advertising but he doesn’t need to that the station is doing fine. I always assumed it had something to do with the supplements that they’re selling.

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