Santa Cruz downtown launches new welcome wagon program


SANTA CRUZ — The downtown’s new hospitality workers are managing to keep their dance cards full, some two weeks on the job.

The revitalized and revived downtown Santa Cruz service, featuring five “ambassadors” on the stroll up and down Pacific Avenue and one block down each side street, 10 hours a day, seven days a week, calls on a varied skill set.

Since the program’s launch Oct. 1, the Downtown Ambassadors have fielded requests such as recommendations for the best place for a visiting New Yorker to grab a slice of pizza, cleanup for scuffed-through chocolate ice cream splattered down a Pacific Avenue sidewalk and help locating a lost parked car. Many of the more serious vandalism, cleanup or public safety related requests are rerouted to other agencies, such as through the city of Santa Cruz’s own Community Request for Service Portal. These ambassadors do not hand out tickets and the program is not focused on enforcement, said Downtown Association Executive Director Chip




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