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Street Smarts rap artist Dávid had students jumping and chanting, “Eyes up! Ears free!” during 12 traffic safety assemblies at Mission Hill and Branciforte middle schools last month. His rap verses reminded the kids to be alert to traffic—not riveted to electronic devices—while biking, walking and skateboarding, and to assert their passenger power by reminding vehicle drivers of the same.


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These Street Smarts presentations reached over 600 students as part of Ecology Action’s All Things Bike assemblies.


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Last school year our Preventing Distractions on the Road and in the Car assemblies were enthusiastically received by 1600 Santa Cruz City Schools elementary students who clapped and sang along to a folk beat with Street Smarts musician Peter Apel. Branciforte Middle School students performed the assemblies that were created through our Street Smarts/Club Live after school meetings—a joint effort with Santa Cruz County Health Services Agency/Friday Night Live.


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We’ve added two new ads to the Street Smarts campaign this year. Families may care to read more about these and share other traffic safety messages and videos at cityofsantacruz.com/StreetSmarts.  This web page also provides info on how you can pick up a free yard sign below from our Public Works office.




We are grateful to the generous community sponsors who help to make Street Smarts 2018-19 outreach possible including Monterey Bay Community Power, Santa Cruz Beach Boardwalk, Rotary Club of Santa Cruz, NBC Comcast, KAZU, KSCO and KZSC.


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